My marketing career started by accident, a chance conversation with someone who was hiring for an advertising sales role. I had zero experience, but I was motivated, outgoing, and a quick study.
And I was hooked. I loved that my job was to build relationships, learn about new businesses, and fine tune their advertising messages. I had the pleasure of working with Canada’s biggest magazine publisher in the glamour days of magazine publishing, and transitioning several brands to digital before digital was (practically) everything.
From selling advertising, I moved to buying it. From working in an agency I transitioned into running an agency. And throughout, I delighted in the creation of meaning through the alchemy of words and images.
I developed a proprietary, lexicon-based process for brand ideation. I will gladly get very, very granular with you about language, anytime.
I also learned to be a pragmatist, stepping in to make decisions or helping teams reach consensus. And I have an eye for opportunity, frequently matchmaking business partnerships or representing brands.
I am a dual Canadian/US citizen, raised in Vancouver and educated at Stanford University in English and Linguistics. I reside near Vancouver, BC, and am eligible to work as an internal hire or on contract in both the US and Canada.
I’m a mother, a fine artist, an aquarium hobbyist, an aspiring poet, and – maybe – your next conversation. If you’re looking to augment your business talent, I’d like to talk with you.