Specializing in high-consideration marketing strategy and complex messaging
WHAT I DO
Do you wish your business had the executive-level marketing and communications talent you know you need? Wouldn’t it be perfect to have that expertise available à la carte, without the commitment of a full-time hire or the cost of a big agency contract?
Wish granted.
I am your on-call, “just what you need” Marketing Director. I drop in to the trouble spots and help things get better.
I guide and execute one-off marketing projects, collaborating with your team and specialists to achieve goals and avoid burnout.
Is it time to revamp your outdated website, rebrand your business, bring your new product to market, bring your product to a different market, do something with your email contacts, create a corporate video?
I provide ongoing part-time services to small companies with stretched teams of a few people trying to do everything.
May I help you with the business proposals stacking up, the blog posts you have in your head, the sponsorships you want to negotiate, the press releases you never sent, the neglected social media accounts?
I am excellent at communicating complex ideas, products, and services—the “things that need explaining.”
Sometimes marketing seems like a screaming competition. And sometimes screaming the loudest works.
However, my style and my skill is creating a different kind of marketing campaign: one that is an invitation, an offer, a position, a reasoning. It says: look at this, learn more about it, this will benefit you, here’s why.
This strategy works very well if what you’re selling:
Working with me is like having an on-call marketing strategist, copywriter, art director, communications pro, project manager, and business advisor. Here are some of the deliverables I offer:
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